Internet marketers always would like to know how well that there sites are performing in the search engines in terms of how well they rate and just how many visitors that the site has. There are many different systems and strategies which can be used to monitor what is occurring with their own site. Internet marketers also would like to know how well they're doing relative to their rivals. Determining a competitors ranking in the search results isn't difficult, but determining a rivals website traffic is not easy. The closest you can come might be the Alexa ranking.
Alexa attempts to rank virtually all web sites in order based on how many visitors that they get. Alexa get this data via the web sites that which visited by a few million users who have the Alexa toolbar added. Alexa rates Google, YouTube and Facebook as the most trafficed websites. CNN, for example is rated 92nd and this web site chemtards.net is ranked 12,927,279th. Using the Alexa ranking internet marketers can assess their ranking to that of their rivals.
The problem using the Alexa Rankings is that it is simple to control and it is probably not very precise outside of the top rated tier of sites. Although Alexa use a few million users, they're still only a small subset of online surfers. Only those that happen to be technical very savvy will have the Alexa toolbar installed, so the traffic numbers will be biased towards those web sites which are frequented more often by individuals who are technically savvy. The Alexa rating is simple to manipulate and you will find paid offerings that can be used to boost the Alexa’s rating of the site. All a webmaster has to do is install the toolbar and go to their own website several times a day and there will likely be a boost in the Alexa rating. This is unnatural manipulation of the rating.
At the end of the day the Alexa ratings aren't utilized by any internet search engine as a ranking factor, so the ranking counts for absolutely nothing more than boasting rights, thus little time should be wasted on it by webmasters.